Wix handles SEO, images, SSL, and forms behind the scenes. When you move to WordPress, those automatic defaults vanish. Here's exactly what breaks and how to verify each one.
These are the specific pitfalls of moving from Wix to WordPress. Every one of them causes problems if you don't catch it before launch.
Wix automatically creates meta titles, descriptions, and Open Graph tags based on your page content. WordPress ships with none of this. Until you install an SEO plugin and reconfigure every page, your new WordPress site will have empty metadata - which means Google sees blank titles and descriptions for every page on your site.
Wix serves images from static.wixstatic.com with auto-generated filenames and automatic WebP conversion. WordPress stores images in /wp-content/uploads/ with different filenames. Every image URL on your old Wix site becomes a 404 on WordPress. You need to either re-upload all images or rewrite the URLs in your content.
Wix uses URL patterns like /blog/post-title while WordPress defaults to /year/month/day/post-name or just /post-name. Without 301 redirects from every old Wix URL to its new WordPress URL, search engines treat every page as a new page and you lose all accumulated ranking signals.
Wix forms are a proprietary feature tied to Wix's backend. WordPress has no built-in form system. Every contact form, signup form, and feedback form needs to be rebuilt from scratch using a plugin like WPForms, Gravity Forms, or Contact Form 7. The field names, validation rules, and email notifications all need to be recreated.
Wix provides free SSL certificates and automatic redirects out of the box. On WordPress, SSL depends on your hosting provider, and you need to manually configure redirects, HTTPS enforcement, and certificate renewal. If you skip this step, your new site may load over HTTP or show mixed content warnings.
Wix mobile menus are built into the Wix editor and work automatically. WordPress mobile menus depend on your theme and may need custom configuration. The hamburger menu, dropdown behavior, and touch interactions can all behave differently on WordPress, and what looked polished on Wix may feel broken on your new site.
MigrateKit compares your old Wix site against the new WordPress site page-by-page. Here's what the scorecard covers.
Compares every page's meta title between Wix and WordPress. Flags pages where titles are missing, truncated, or differ from what you had on Wix.
Checks that meta descriptions were ported correctly. Catches pages where WordPress is serving empty descriptions or where the content was truncated during migration.
Verifies that every image loads correctly and that alt text was preserved during the move. Flags broken images and missing accessibility attributes.
Confirms that canonical tags point to the correct new WordPress URLs, not the old Wix URLs or generic defaults.
Checks that social sharing metadata (og:title, og:description, og:image) is present and correct for every page.
Scans all internal links to find broken references, redirect chains, and links still pointing to old Wix URLs.
Send the old Wix URL and the new WordPress URL. The scan starts immediately and the pass/fail scorecard appears on the page.